David Lilley is a seasoned product development and marketing leader with a proven track record of success in diverse industries. From launching innovative departments and products to pioneering industry-first initiatives, David consistently delivers impactful results, often exceeding expectations despite initial scepticism.
Some highlights:
Spearheading Utility Sector Entry at American Express:
 Strategic Vision: David spearheaded the development of a groundbreaking strategy to enter the utility sector for American Express, a previously untapped market for card players.
 Client Acquisition Star: He went on to secure the first key customers, including Amerada Hess, Yorkshire Electricity, Scottish Power, and Npower, demonstrating the strategy’s viability and potential.
 Recognised Excellence: His outstanding achievement was recognised with a prestigious SE Excellence Award, highlighting his exceptional contribution to the company’s growth and coverage strategy.
 Global Impact: David’s expertise was so valued that he was seconded to Sweden to try and help the market team replicate his UK success and assist their market entry into the utility sector, further amplifying his impact.
RCI Europe:
 Spearheaded the creation of Holiday Network, a thriving B2B and B2C travel distribution arm, later rebranded.
 Developed and implemented the highly successful Preferred Alliances purchasing programme, driving substantial cost savings and improved supplier relationships for holiday resorts in Europe.
 Pioneered groundbreaking lead generation campaigns with esteemed brands like American Express, Grattan, Daily Mirror, and The Telegraph, significantly boosting customer acquisition.
 Was awarded the prestigious Global Navigator Award by RCI Chairman Ken May for exceptional contributions.
Dial An Exchange (Now 7 Across):
- Launched the company’s first magazine
- Pioneered SMS marketing
- Launched rewards programs â industry firsts at the time.
- Won major trading partnerships
This saw DAEâs profile dramatically lifted, with membership going from 30,00 to 44,000 during his 2-year tenure. DAE is now known as 7 Across and is owned by RCI.Â
Financial Services Expertise:
Successfully rescued a major rewards program for one player.
 Secured board-level negotiations with Tier 1 UK retailers for another.
 Won a respected UK retailer’s approval for product rollout based on David’s persuasive presentation and proven track record, exceeding initial doubts.
 Boldly addressed strategic gaps in a major finance project, supported by feedback from major brands
Compliance Focus:
Launched compliant financial services products in Real Estate & Hospitality, navigating complex legal and compliance landscapes
Recent Impact:
Helped a European Trade Association save tens of thousands of pounds through an intelligent call centre solution