The behaviour of tangibly caring about the people that you meet through the course of your business is a behaviour that I’ve observed to be underpracticed and undervalued.

As I write this blog, some of the faces of the people that I have either helped (or have tried to help) are flashing into my mind. These are not people I have helped because my support is being offered as a precursor to an eventual sales pitch that will benefit me in return. Many of the people that I choose to help would never qualify as customers of mine. These are people who maybe just need a modest amount of support. It might be sharing a little marketing knowledge, connecting them with a few potential customers or giving them some business development guidance.

In most instances, I take great satisfaction and pride from having helped someone. And on many occasions, I can sense that my help is greatly appreciated.

The philosophy of The Unique Network is to help people and to show a philanthropic nature wherever we can. In our opinion, life and business is not always about pursuing money or attaching a currency to everything we do. Sure, money and income plays a key part in all of our lives but it is not the solution to everything.

As I consider our life and business philosophy, I reflect on the many insanely wealthy people I have met and worked with over the years. It would be no exaggeration to say that over 90% of these peope are unhappy, unfulfilled and insecure.

Then there are the dozens of people whom I’ve met who live in fine houses. Some of these people have stretched themselves to such financial extremes that they cannot afford to have their heating on. You sit in their house shivering and keep yourself warm with the heat from the coffee mug you might get during your visit- if you are lucky!

I’ve done work for clients who drive top of the range cars, wear designer clothes and who are obsessed with their public appearance. Surprisingly, some of these people have been unable afford to pay my invoices.

These are people who lose site of the broader realities of life – the relaity that people’s perceptions are often made up of more than just an assessment of their physical appearance.

I have always believed that the way you look at people and speak with people shows a true insight into your personality.

In the last 12 months, I have enjoyed the experience of working with a few sharply contrasting characters. There is one particular person who carries a single minded pursuit of wealth. This person has already enjoyed the extremes of life. This includes spectacular monetary success and failure to equal degree proportions.

This is a person who likes to talk to you but whose eyes often glaze over when anyone offers more than a 30 seconds worth of opinion in response.I predict this is a person who may well go on to live out a lonely life.

Thankfully, nowadays, we live in a world where there are enough people who are waking up to the benefits of behaviours such as humility, kindness, gratitude, mindfullness and selflessness.

Those who choose to practice such behaviours are promised an awakening that will, most probably, surprise them.